MEDIA RELEASE
October 28
Women invited to come together and get active as This Girl Can Week returns for 2024
Women across Victoria are being encouraged to come together and get active at one of the many free or low-cost events happening from November 10 to 17, as part of VicHealth’s This Girl Can Week.
This Girl Can Week 2024 will see sporting groups and clubs, local councils and gyms host a range of fun, safe and welcoming activities for women of all abilities, ages and cultural backgrounds.
From cultural dance and basketball, to stand-up paddleboarding and active playgroups, there are plenty of activities for women to get involved in across the state.
VicHealth’s Head of This Girl Can, Rebecca Ahern, says this year’s theme “Together We’re Unstoppable” is about demonstrating the incredible things that happen when women get active together.
“We know that for women to feel confident enough to get active, they need to feel supported, safe and welcome,” Ms Ahern said.
“This Girl Can Week 2024 is all about providing opportunities for women of all backgrounds to get active while finding joy, community, and connection. I encourage women across Victoria to visit the This Girl Can website and find out how they can get involved.”
Research has shown that a fear of judgement and not having safe and welcoming spaces to get active are some of the barriers preventing women from getting involved in physical activity.
“We must continue to challenge the norms of what being “physically active” looks like. It shouldn’t matter where you’re from, how old you are, or what size clothes you wear—everyone should feel safe and welcome to exercise and move in our community,” Ms Ahern said.
“Whether you’re new to movement, returning to an activity you used to love, or are ready to try something new, there are inclusive, welcoming and beginner-friendly activities happening across the state.”
To find out how you can get involved in This Girl Can Week, visit thisgirlcan.com.au/events
If you’re a physical activity provider, sports club, or gym, join us by hosting safe, inclusive activities tailored to women in your local community during This Girl Can Week. To access resources and learn more about getting involved, visit the This Girl Can supporter hub thisgirlcan.com.au/supporters/
-ENDS-
About This Girl Can – Victoria
Delivered by VicHealth (the Victorian Health Promotion Foundation), This Girl Can – Victoria is an uplifting, energetic, and empowering campaign that speaks directly to everyday women, inspiring them to get active, wherever and whenever they choose. Centred around real stories of Victorian women of diverse ages, sizes, cultures and abilities, the campaign motivates women to prioritise getting active with others. Learn more at thisgirlcan.com.au
MEDIA CONTACT: Lauren Brown, Think HQ, 0488 534 201, lauren.b@think-hq.com.au
Note to editor:
Interviews with This Girl Can ambassadors are available upon request. Discover their stories at: thisgirlcan.com.au/meet-the-girls/
Campaign images can be downloaded here. Please credit: This Girl Can – Victoria.
